What a winery site has to do
Keep the cellar in order
Vintages, varietals and tasting notes as readable HTML rather than a PDF, so a new release takes minutes to publish and keeps paying off in search.
Run the club without paper
Tiers, sign-ups, member preferences and allocation releases in one system, with pages that stay standing when the spring release email goes out.
Sell where it's legal
DTC checkout wired to your shipper and till, offering bottles only where compliance allows. What the customer sees is what actually ships.
Win the visit
Hours, directions and what is pouring belong on the first screen, structured so "wineries near me" asked of Google or an assistant sends people up your drive.
Golden Road Vineyards
Stave’s first client, a Yadkin Valley vineyard. The rebuild moved the visit to the first screen, the wine list out of a PDF and the club off paper.
Read the story
FAQ Common questions from wineries
Can we keep our club and POS?
Usually, yes. Stave connects to systems like Commerce7, WineDirect, Vinoshipper, Square, and Toast. Where a connection does not exist, I build it for how your winery runs.
Who updates the site after launch?
Whoever answers the phone on a Saturday. New vintages, hours and events are plain forms, with no developer needed. I stay on for care month to month, no lock-in.
What does "cited by AI" actually mean?
When someone asks ChatGPT or Google where to go tasting in your region, those systems pull from sites they can parse and trust. I structure your wines, hours, and region so the answer includes you — by name, with a link.
How long does a winery site take?
Depends on scope, since a focused estate site moves faster than a full club-and-commerce build. Either way you'll see working pages early, not mockups, and the number comes after the first conversation.
Tell me about your winery.
Every cellar runs differently, so the number comes after the conversation rather than before it.
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