Stave is new. Here’s who’s behind it.
No client logos, no testimonials, no case studies yet, because there aren’t any to show. Pretending otherwise would break the one thing this business is built on. So instead, here’s the person running it and why it exists.
Craft beverage went invisible to the way people search now
People stopped only searching and started asking. They ask ChatGPT, Perplexity, and Google’s AI where to spend a Saturday, and those tools answer with a specific name. If your brewery, cidery, winery, or meadery isn’t machine-readable, the answer is a competitor down the road.
Most web vendors serving this industry still build the 2018 brochure site: a heavy hero image, a contact form, and content trapped in scripts an AI crawler can’t read. Stave builds for how discovery actually works in 2026, and it says plainly which of the buzzwords matter and which don’t. That honesty is the product as much as the code is.
Founding clients lock their rate for good
We’re taking on a small group of founding clients to start. You lock your rate in writing and it never moves, no introductory price that quietly climbs a year later. In return, you’re the early proof we can point to once you’re winning.
It’s a fair trade both ways: you get read by AI at a price that holds, and we get a handful of real results to show. When there’s work worth showing, it’ll go up on the teardowns page, with your permission.
See what AI says about you.
I’ll run the real audit, with screenshots of who gets named instead of you, and walk you through it. If your setup is already winning, I’ll tell you to keep it.
Get my free audit