A winery in North Carolina's Yadkin Valley
A real AI-visibility audit, run with the exact method we use for a paying client. We’ve taken the name off and blurred the town. The score, the per-engine numbers, and every finding below are what the audit actually returned.
Where AI sends people when they ask
Every engine got the same local questions with the business’s own town written in. This is how often each one actually named it.
Three neighboring vineyards soak up the "best winery" answers, named twenty-five times between them across the run.
How it scores, area by area
The audit scores each part of being found by AI. Green is fine; the low bars are where the work is.
What to do about it
The quick wins the owner can do this week, and what a rebuild changes.
Do these yourself, this week
- Correct the wrong phone number on the directory listings; it's exactly what the engines repeat.
- Resolve the address, phone, and hours conflicts between the site and its listings.
- Add tasting pricing and a reservation policy in plain text.
- Type the site as a Winery in structured data and add the address.
What a Stave rebuild fixes
- Pages that answer these questions in plain text, hours and tasting prices included
- A machine-readable identity: Winery type, address, geo, hours, and linked profiles
- Real headings, a real FAQ, and your visit or reservation policy in writing
- Consistent, correct listings across the maps, directories, and lists these engines read
- A monthly report showing which AI answers now name your winery
Every issue the audit flagged
21 major and 17 minor findings in all. The majors, grouped the way the report groups them:
Real AI answers
- MAJORGoogle AI Overviews never recommends the business
- MAJORReal share of voice: mentioned in 18 of 45 AI answers
- MAJORAI answers give a wrong phone number for the business (Claude)
Retrieval & citations
- MAJORAbsent from "best wineries in North Carolina" results
- MAJORTwo directory listings show a wrong phone number
- MAJORAbsent from "winery wedding or private event venues in the area"
- MAJORAbsent from "wine tasting day trip in the area" results
- MAJORRestaurantji lists wrong address, wrong phone, and wrong Sunday hours
- MAJORShare of voice: business surfaced in 6/10 queries (the Sunday-hours absence claim is not supported by its own cited evidence)
Content answers questions
- MAJORStreet address conflicts between pages; no contact form
- MAJORNo tasting pricing or reservation policy anywhere on the site (the promised on-page wine/beer menu section is empty)
- MAJORQuery absent: tasting price and reservation requirement (the on-page menu section that would answer this is empty)
- MAJORQuery absent: dog/kid friendliness of the tasting room
- MAJORQuery absent: private event or wedding venue booking
Machine-readable identity
- MAJORNo Winery/LocalBusiness entity, only a generic Organization
- MAJORStructured data has no address
- MAJORStructured data has no opening hours
Reviews, maps & lists
- MAJORAddress, phone, and hours conflict between site and Yelp/Google-referencing listings
- MAJORReview breadth beyond Google is thin and stale (TripAdvisor: 4 reviews, last Mar 2025)
- MAJORAbsent from three regional "best wineries" roundups actually opened
Site fundamentals
- MAJORWAF blocks plain or missing user-agents
Plus 17 minor findings and the technical checks, in the full report. See how we measure it or read another teardown.
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