A production brewery outside Charlotte, North Carolina
A real AI-visibility audit, run with the exact method we use for a paying client. We’ve taken the name off and blurred the town. The score, the per-engine numbers, and every finding below are what the audit actually returned.
Where AI sends people when they ask
Every engine got the same local questions with the business’s own town written in. This is how often each one actually named it.
When people ask AI for a brewery near here, a similarly-named tap house and a handful of other local breweries get named instead, more than fifteen times across the run.
How it scores, area by area
The audit scores each part of being found by AI. Green is fine; the low bars are where the work is.
What to do about it
The quick wins the owner can do this week, and what a rebuild changes.
Do these yourself, this week
- Correct the directory listing that shows the wrong hours every day of the week.
- Add a plain-text "Visit" section stating hours, address, and pricing.
- Resolve the duplicate and conflicting third-party listings.
- Add a machine-readable Brewery identity and a question-shaped FAQ section.
What a Stave rebuild fixes
- Pages that answer these questions in plain text, hours and pour and flight prices included
- A machine-readable identity: Brewery type, address, geo, hours, and linked profiles
- Real headings, a real FAQ, and your visit or reservation policy in writing
- Consistent, correct listings across the maps, directories, and lists these engines read
- A monthly report showing which AI answers now name your brewery
Every issue the audit flagged
15 major and 14 minor findings in all. The majors, grouped the way the report groups them:
Real AI answers
- MAJORChatGPT rarely recommends the business (3 of 10 answers)
- MAJORGemini never recommends the business
- MAJORClaude rarely recommends the business (1 of 10 answers)
- MAJORPerplexity rarely recommends the business (1 of 10 answers)
- MAJORGoogle AI Overviews never recommends the business
- MAJORReal share of voice: mentioned in 5 of 45 AI answers
Retrieval & citations
- MAJORAbsent from "best breweries in North Carolina" statewide searches
- MAJORAbsent from "brewery wedding/private event venue" searches despite having an events offering
- MAJORRestaurantji lists wrong hours on every day of the week, not just Monday-Thursday
- MAJORShare of voice: the brewery surfaced in 8/10 queries, ahead of named local competitors
Content answers questions
- MAJORNo tasting pricing or walk-in/reservation policy stated anywhere
- MAJORQuery absent: "how much is a tasting ... and do I need a reservation"
- MAJORQuery absent: "is the brewery dog friendly and kid friendly"
Reviews, maps & lists
- MAJORTripAdvisor has two conflicting/duplicate listings for the brewery
- MAJORSite's own Contact page lists the wrong hours
Plus 14 minor findings and the technical checks, in the full report. See how we measure it or read another teardown.
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