A production brewery in northeast Ohio
A real AI-visibility audit, run with the exact method we use for a paying client. We’ve taken the name off and blurred the town. The score, the per-engine numbers, and every finding below are what the audit actually returned.
Where AI sends people when they ask
Every engine got the same local questions with the business’s own town written in. This is how often each one actually named it.
Its share of voice leans on people searching for it by name. On open "best brewery" questions, regional competitors get named far more often.
How it scores, area by area
The audit scores each part of being found by AI. Green is fine; the low bars are where the work is.
What to do about it
The quick wins the owner can do this week, and what a rebuild changes.
Do these yourself, this week
- Get the directory listing that reports it inactive corrected or removed.
- Add a phone number and a contact email as plain text in the site header or footer.
- State tasting and pour pricing and a walk-in vs reservation policy on the visit page.
- Add the Brewery schema type so engines know what it is, not just that it exists.
What a Stave rebuild fixes
- Pages that answer these questions in plain text, hours and pour and flight prices included
- A machine-readable identity: Brewery type, address, geo, hours, and linked profiles
- Real headings, a real FAQ, and your visit or reservation policy in writing
- Consistent, correct listings across the maps, directories, and lists these engines read
- A monthly report showing which AI answers now name your brewery
Every issue the audit flagged
10 major and 14 minor findings in all. The majors, grouped the way the report groups them:
Real AI answers
- MAJORGoogle AI Overviews never recommends the business
- MAJORReal share of voice: mentioned in 25 of 45 AI answers
Retrieval & citations
- MAJORAbsent from "best breweries in Ohio" statewide roundups
- MAJORAbsent from wedding and private-event venue searches despite offering private events
- MAJORShare of voice inflated by branded queries; thin on discovery queries
- MAJORDirectory listing tells searchers the brewery is no longer active
Content answers questions
- MAJORNo phone number listed anywhere on the site; email appears only on the Reservations page
- MAJORNo tasting/flight/pour pricing stated anywhere on the site
- MAJORNo dog-friendly or kid-friendly policy stated anywhere
Machine-readable identity
- MAJORNo Brewery/LocalBusiness entity, none of the business types
Plus 14 minor findings and the technical checks, in the full report. See how we measure it or read another teardown.
See your own scorecard.
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